By JUDITH NAMUTOWE –
THE Zambia International Trade Fair (ZITF) will this year boost international exhibitions by providing improved facilities to enhance business relationships.
Facilities would include a business conference where the private sector can interact with key players in the economy and build business partnerships.
ZITF general manager Alex Mayeya said the focus was on attracting the private sector to participate in this year’s trade fair and encouraged local companies to be part of the exhibition to be held in Ndola from June 29, to July 5.
This year’s international trade fair would be held under the theme “Enhanced Value Addition for Job Creation,” targeting participation of the private sector particularly those in value addition.
Mr Mayeya said the private sector was the engine of the economy and critical to the success of the event which last year attracted 501 local and international exhibitors, a record he expected to break this year by attracting more private sector participation.
This is contained in a statement issued by the Zambia Development Agency (ZDA) manager communication and public relations Margaret Chimanse in Lusaka yesterday.
Mr Mayeya said ZITF would raise the quality of business forums with exciting topics and inspirational speakers that have great stories to tell about their business prowess.
Mr Mayeya said ZITF was making concerted efforts in reducing vending and improving infrastructure and surroundings to reduce dust emission with a view to improving the quality of the trade fair premises.
He said there was political will to improve the facilities with practical aspects of how the exhibition grounds would be enhanced to international standards.
The ZITF had vast amounts of land that still remained undeveloped, a situation which has attracted entities that wanted to build exhibition facilities and conference centre.