In today’s article we take a look at attracting and satisfying the customers in Small and Medium Enterprises (SMEs).
Forming and establishing a business is one thing but attracting and satisfying customers is another.
A business that is well-established looks forward to providing better goods and services to its prospective customers in order to earn the confidence that surrounds the customers.
Customers form an important element of a business in the sense that they provide continuous income to the business.
It is, therefore, important to ensure that customers are treated with care.
Customers are the prized possessions the business can look to because without them it is difficult to continue existing and earn the revenue for business operations and profits for business owners.
Entrepreneurs, therefore, should critically take early examination of the business established, analyse the business competition, take a position, compete favorably and claim the market share.
In the early examination of the established business in this article, we looked at these business elements which attract customers:
a)    Product pricing
b)    The product
c)    Business placement, and
d)    Business promotion
Customers are the final reactors to product and service pricing, meaning that any over-pricing would attract apathy while under-pricing would attract an avalanche of customers but cutting on profits.
It is, therefore, important that research is carried out in the industry in which the business falls and pricing uniformed with other players.
Product performance to customers is very important in the sense that attraction is guaranteed, and product packaging also plays a major role in psychology attraction even before the product is tested.
A business that builds its reputation on providing quality goods or services is the most talked-about by customers and somehow becomes the household name for its products or services.
In that way it goes on to claim its market share and is assured of continuity.
Business placement is another important ingredient in a business, especially to businesses that cannot flex its financial muscles in advertising.
It must cross the mind of the entrepreneurs that a customer cannot dream of the business, especially if that business is placed at the point where it is difficult to notice.
Business owners must, therefore, do everything possible to ensure that the prospective customers are aware of the business placement and the existence of the desired products or services.
How does the business achieve this?
This brings us to an element of business advertising which has helped a lot of small businesses to grow and become successful in this competitive business world.
The dynamics of business cannot be complete without exploring business promotion.
Business promotion is bringing the general awareness of business products and services to the prospective customers to know in details about products or service and what the products and services can do for them.
Business promotions borders on enticing customers on the existence of  goods and services and that the customer would get satisfaction of the goods or services on offer.
Business promotion also entails placing the adverts in print or electronic media as well as billboard advertising or placing placards outside the business premises mostly for customers passing by.
Otherwise the most effective business promotions for scattered customers is the placing of the adverts in electronic media that comes before the news bulletins and targets the listeners who may happen to be prospective customers.
The giving of directions of the business premises and the description of the goods on offer afford the customer a chance to know exactly the place to go for the goods other than start wondering from one place to another.
Although many small businesses consider advertising business products or services as not important and regard it as extra costs in terms of running a business, others who have witnessed immense benefits have placed it as a direct cost in line with business raw materials.
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