By KENNEDY MUPESENI –
BINNIE Zambia Limited, the sole distributor of Fruit Tree beverage products has introduced a two litre squash and some satchets on the Zambian market to cater for customers of diverse backgrounds.
Company proprietor Beryl Binnie said the company has added to two more products to a range of products it distributes in the country.
“We have introduced two products on the Zambia market, that is; two litre squash and satchets which are more affordable to the low income earners because the same ingredients which are found in other Fruit Tree products are also contained in the latest products,” she said.
Ms Binnie also called on Government to put stiff measures regarding regulation of fake drink products and those being produced in the country.
“Authorities have been doing the best to control fake imports and production in the country but there is need to do more by introducing stiffer punishment for those trading in fake drinks,” she added.
Ms Bennie said in an interview in Lusaka that fake drinks had the potential to cause health problems and affect genuine businesses from growing hence the need to introduce stiffer measures.
She accused those dealing in counterfeit drinks and other food products of avoiding paying taxes.
She said regardless of challenges posed by influx of fake drinks, her company had a bright future especially that it deals with a long established brand.
