By MAIMBOLWA MULIKELELA –

THE World Investment News (WINNE), a global publishing house and business intelligent provider has started working on its third edition of Zambia’s premier guide book for business globetrotters.
This was also in commemoration of Zambia’s 50 years of independence.
The e-Biz Guide book would focus on the key sectors of the economy such as tourism, mining, transport, communication, manufacturing, financial, construction, agriculture, livestock, commerce, trade and industry.
WINNIE project director Aslihan Ozsen said the eBiz Guide would highlight Zambia’s investment opportunities, achievements and economic growth achieved in the last 50 years.
Ms Ozsen said the e-Biz Guide team was in the country to update the previous guide and produce a special edition in commemoration of Zambia’s 50 years of independence.
Ms Ozsen said in a statement yesterday that it was encouraging to note that Zambia remained committed in diversifying its economy to achieve its desired growth.
“Zambia remains committed to the improvement of the country´s economy by having a particular focus not only in mining -its most promising sector- but also in diversifying its economy by exploiting potential sectors such as agriculture, tourism, construction, manufacturing, transport, and financial services,” she said.
She said the eBiz Guide was a practical prerequisite for potential investors in the economy, and it serves as the go-to manual for making informed decisions and understanding the business landscape.
It is within the context that e-Biz Guide could play a significant role in helping to bridge the information gap between investors and companies.
“Putting spotlight on the business and investment opportunities in Zambia and moving the perception closer to the reality is the key to success and e-Biz Guide is committed to achieve it,” Omar El Asfari, the Project Editor said. “We will be meeting with the top executives and leaders from both the public and private sectors for their input as well as the Government officials and the donor community”.
The organisation believe that with the current economic downturn in countries throughout the world, the connection between institutions, companies, strategic partners, competitors, clients and markets was now more important than ever.
Ms Ozsen said it was important to maintain a position as an attractive country for investors during high economic times.
“We offer an honest, well-thought out report on what we find through our in-depth country investigation,” she said.