ZTA unveils agency to promote unique travel experiences
Published On November 14, 2023 » 658 Views» By Times Reporter » Business, Stories
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By CHATULA KANGALI –
THE Zambia Tourism Agency (ZTA) has unveiled PC Agency, a specialised International Destination Marketing Agency to promote and showcase unique Zambian travel experiences to the international market.
The agency will handle marketing for Zambian Travel experience in the United States of America (USA), United Kingdom (UK) and Europe for a period of one year.
ZTA chief executive officer Matongo Matamwandi said the PC agency was positioned to redefine Zambia’s tourism resource to the rest of the world.
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