Zambia targets 1.5m tourists
Published On November 30, 2022 » 1283 Views» By Times Reporter » HOME SLIDE SHOW, SHOWCASE
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•TOURISM Minister Rodney Sikumba (centre) with Zambia Tourism Agency (ZTA) board members during the launch of the 2023 ZTA Destination Zambia Marketing Plan on the edge of the Victoria Falls at the Livingstone Island in the early hours of yesterday. Picture by KELVIN MUDENDA

By KELVIN MUDENDA-
PRESIDENT Hakainde Hichilema has launched the 2023 Zambia Tourism Agency (ZTA) Destination Zambia Marketing Plan, an initiative to create integrated and holistic strategies to promote and boost demand for the country’s tourism through increased arrivals.

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