DHL, the world’s leading logistics provider, along with IMG Fashion, has announced the launch of a new program, DHL Exported, to support the fashion industry worldwide.
This unprecedented program was launched to help designers who are already established in their local market and are gaining momentum internationally, to further their global footprint via the world’s most powerful fashion week platforms.
Designers from around the world will submit an application package and select a foreign event of their choice: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo.
A committee of regional experts in each of these markets will review applicants and decide which designer demonstrates the most promise to benefit from debuting their collections at the event.
DHL will sponsor a chosen designer for two consecutive seasons at each of the four Fashion Weeks. Designers will receive a guaranteed spot on
the schedule along with a funded and produced runway show.
DHL will also underwrite all logistic costs of producing the collection (i.e. international shipping and exporting of hard goods) as well as exporting the collection to New York, London, Milan or Tokyo for the designers’ runway debut.
IMG Fashion will open up the application process from February 17th through April 2nd at www.DHLExported.com. Finalists will be chosen in April for committee review and winners will be announced at exclusive Press events in New York, London, Milan and Tokyo in May.
“DHL Exported will assist in breaking down international barriers for fashion’s brightest talent. DHL’s unsurpassed commitment to supporting the needs of fashion professionals.